About Us
From a small startup founded in 2017, we have become the reference point for extrahotel revenue management for thousands of accommodations around the world, including rooms, B&Bs, apartments, and agritourism.
Our Numbers
Specialists in Extrahotel
My Journey
From Manager to Consultant
At the age of 20, I began managing my B&B. It was through this experience that I realized there was a world to explore in the field of rates. A world that could make a difference.
First, there was academic study and training, more or less “institutional,” ranging from my mathematics degree in Florence to specific courses in Hotel Revenue – because, in the extrahotel sector, this subject had not been addressed yet.
Then came the realization, application, and testing of the strategies I learned, tailored to my own situation, yielding astonishing results.
Finally, the experience was consolidated, and I attended Bocconi’s Met, applying my knowledge and tools through consultations for other properties and managers.
My Journey
From Manager to Consultant
This journey led me, after selling the B&B, to establish Full Price and dedicate myself entirely to Revenue in the extrahotel sector, reaching thousands of properties worldwide today.
Projects and Initiatives
Co-Founder Extra Academy
Co-Founder Turismo Digitale
Author of "Il Revenue Management Extralberghiero"
Co-Author of "Extra Book"
Continuous Growth
In 2017, the project to create a rate management agency became a reality – the first in Italy specializing in rooms, apartments, B&Bs, and agritourism: Full Price.
In just a few years, we’ve dynamically managed rates for over 1,000 accommodations in many nations and cities worldwide, including Milan, London, Miami, and Dubai.
Today, Full Price is no longer just Marco Nicosia; it’s a team of great professionals that has expanded and structured, proprietary software in constant optimization, and significant consulting activity that adds value and profit.
Continuous Growth
... with the awareness that our industry still has much more to offer.
Our Mission
To work alongside properties, so they achieve their maximum performance through a method that guarantees positioning and professionalism, and offers preferential channels with intermediaries.
Our Vision
A world where hospitality professionals are aware of the tools at their disposal and operate professionally, creating a standard of innovation, modernity, quality, and professionalism in the extra hotel sector.
The Full Price Team
Marco Nicosia
CEO & Founder
Founder of Full Price, passionate about numbers and revenue, has been working in this field since 2010. He has provided consultations to some of the largest extra hotel facilities in Italy and studies every day how to sell each accommodation at the best price.
Marco Nicosia
CEO & Founder
Lorenzo Fontanelli
Founder & Business Developer
An experienced entrepreneur in real estate, he founded Pml services LTD in London, with over 750 rooms, and launched Simplex Domus, an innovative project in real estate auctions in Italy. He is responsible for the development and growth of Full Price, identifying the best opportunities.
Lorenzo Fontanelli
Founder & Business Developer
Antonio Li Causi
Founder & CTO
Founder of EasyDomus, a company specializing in apartment management in Rome, entrepreneur, and developer. Antonio contributed to the creation of Full Price’s algorithm. Thanks to his assistance, pricing is always approached scientifically, and no indicators are ever overlooked.
Antonio Li Causi
Founder & CTO
Roberto Bonanni
CFO & Business Developer
With years of experience in managing hotels like Holiday Inn and extra hotel facilities in Italy and abroad, he has witnessed the growth and evolution of companies in Santo Domingo and London. Today, he is our “wise man,” and his contribution is indispensable.
Roberto Bonanni
CFO & Business Developer
Marta Saracino
Senior Support and Revenue Manager
With a solid background in the extra hotel sector and roles of responsibility in various departments, Marta currently manages revenue and assists our clients. Always available, she can resolve your doubts and fulfill every operational need.
Marta Saracino
Senior Support and Revenue Manager
Maria Mayuri
Senior Support and Revenue Manager
A native Spanish speaker and an expert in extra hotel revenue, she is our revenue manager and handles customer support. Thanks to her attention to detail and passion for precision, our work proceeds swiftly.
Maria Mayuri
Senior Support and Revenue Manager
Fabio Palmieri
Support and Revenue Manager
With years of experience in the most prestigious accommodations in Florence, his role is crucial in supporting clients and connecting statistics and operations. His deep field knowledge ensures assistance for every need.
Fabio Palmieri
Support and Revenue Manager
Sirwan Ahmadi
Senior Data Analyst & Revenue Manager
Sirwan is our data analyst with extensive experience as a revenue manager. He oversees and manages every strategy developed by our team, optimizing our service in every aspect.
Sirwan Ahmadi
Senior Data Analyst & Revenue Manager
Daniele Bevere
Senior Revenue Manager & Data Analyst
Daniele holds a Bachelor’s and Master’s degree in Tourism Economics from Rimini and is responsible for our operational department. All data flows pass through his vigilant eye, and nothing escapes his control.
Daniele Bevere
Senior Revenue Manager & Data Analyst
Danilo della Ratta
Revenue Manager
Danilo has been working in the extra hotel revenue field for over 10 years. His on-field experience and attention to detail are his strengths in optimizing every production process.
Danilo della Ratta
Revenue Manager
Kilian Materassi
Revenue Manager
Kilian, with a fresh mind and studies in tourism, quickly achieved excellent cohesion with the team and a strong command of extra hotel revenue. His youth is his strength, bringing further innovation to our work.
Kilian Materassi
Revenue Manager
Massimo Bernardi
Senior Sales & Revenue Manager
Massimo comes from the hotel industry and has held hotel management positions specializing in repositioning and branding. Today he follows the commercial and development area of Full-Price.